Foundation Donor/Partner Since 2016
The team at VEB creates innovative strategies to fuel the growth of beverage brands. With labels including Health-Ade Kombucha, Honest Tea, Suja Organic, and Zico, VEB represents top names in the natural and organic beverage category. Each brand contributes individually to a variety of environmental and social initiatives. Highlights include:
Health-Ade’s Sustainability Initiatives: All of Health-Ade’s products are USDA Certified Organic, meaning they’re made with ingredients that support healthy soil, water quality and biodiversity, and that promote better working conditions for farmers. Packaging their kombucha in glass allows for easier recycling, or upcycling products, as Health-Ade demonstrated in 2018, turning 1,000 of their used bottles into soap dispensers and small herb gardens. The company also partners with Garden School Foundation in Los Angeles, Calif., helping children learn about gardening, nutrition, and healthy cooking.
Honest’s Impact: With a commitment to quality, Honest’s products are made with certified organic ingredients, many of which are Fair Trade Certified as well. The Fair Trade seal indicates that suppliers receive additional funds to invest back into their communities. Since 2005, Honest has contributed more than $2.5 million in Fair Trade ingredients, supporting initiatives like access to clean water, improved health care, and increased availability of school supplies in communities with great need.