Contact: 602-682-1536, [email protected]

Else Nutrition Expands Sprouts Farmers Market’s Formula Set with First Plant-based, Non-dairy Toddler Nutrition Product in All Stores

Dec. 23, 2020 – Else Nutrition, a provider of plant-based alternatives to dairy-based baby nutrition, announces today its plant-based toddler nutrition product will be available for purchase at Sprouts Farmers Market in February 2021.

Consumers seeking healthy plant-based alternatives for their toddlers, will soon be able to find ELSE’s complete Toddler Nutrition product in over 360 Sprouts locations nationwide.  The organic formula is primarily made of almonds, tapioca and buckwheat; three core ingredients that go through a clean, all-natural process that offers the protein, carbohydrates, and fat directly from the whole plants, along with phytonutrients, fiber, vitamins and minerals nature intended to provide optimal nourishment for children. Else is free of dairy, soy and corn-syrup, and is made with non-GMO ingredients.

Else Nutrition container

“Being on the shelves at Sprouts Farmers Markets is an incredible milestone for our brand,” said Ms. Hamutal Yitzhak, CEO and Co-Founder of Else. “We are appreciative of the belief and support Sprouts has shown in our line of products, as they become the first natural grocery account to distribute Else on a national level. We have our sights set on being highly accessible across the United States, and this will begin with retailers who share our values and exceptionally high standards for progressive nutrition and ‘better-for-you’ foods.”

About Sprouts Farmers Market
True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the fastest growing retailers in the country, Sprouts employs approximately 35,000 team members and operates more than 350 stores in 23 states nationwide.