Updated layout will highlight innovative and exclusive products
PHOENIX, Ariz. – November 19, 2021 – Sprouts Farmers Market will open a new store in Smyrna, Ga. at 2530 Cumberland Boulevard on Wednesday, December 1. The location will be its first Georgia Sprouts to feature the specialty market’s updated design and layout.
Grand Opening Events and Discounts
A ribbon-cutting ceremony will be held before doors open at 7 a.m. Every customer on grand opening day will receive a free reusable bag with purchase.
“The Sprouts app makes it even easier to save, since we load all of our best deals on the app for our customers,” said Gil Phipps, chief marketing officer. “You can also view our weekly ad with the freshest deals, and hundreds of digital coupons that shoppers can clip and redeem by scanning their personal barcode at the register, or by simply typing in their phone number at checkout. Our customers get all of that, plus the best prices on the freshest produce every day.”
From Friday, December 3 through Sunday, December 5, new customers with the Sprouts app can clip a digital coupon to receive 20% off one purchase when they set the Smyrna location as their store. Through the app, shoppers can view the weekly ad and save more than $100 with digital coupons every month.
Store Experience
The Smyrna store is Georgia’s first Sprouts with the grocer’s latest store design which makes it easier for health-minded and food-centric shoppers to explore new “better for you” products. Features include:
- An Innovation Center showcasing new-to-market, attribute-driven products, many of which are exclusive to Sprouts as part of its “Find a New Favorite” program which rotates monthly
- An expanded frozen department with easy, innovative meal solutions including convenient keto, plant-based, and paleo options, among others
- A Plant-Powered refrigerated section highlighting the latest plant-based meat alternatives
“Local shoppers know Sprouts for carrying the latest healthy products and quality fresh produce, and we’re looking forward to showcasing these items through new department layouts and displays at the Smyrna store,” said David McGlinchey, chief format officer.
Along with innovation, the remodeled store focuses on Sprouts’ popular selection of fresh produce at the center of the store which includes more than 200 affordable organic varieties every day.
Holiday Offerings
To add ease to this year’s holiday gatherings, existing Sprouts stores across Atlanta are now taking pre-orders for fully prepared holiday meals that are ready to heat and serve. To order and see this season’s offerings, visit sprouts.com/holiday.
About Sprouts Farmers Market, Inc.
Sprouts is the place where goodness grows. True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the fastest-growing retailers in the country, Sprouts employs approximately 35,000 team members and operates more than 360 stores in 23 states nationwide. To learn more about Sprouts, and the good it brings communities, visit about.sprouts.com.
###